In my humble opinion… Abreva Cold Sore Medication Ripoff is an under statement, yes it does work but the price is outrageous! $16.99 for an 7 oz. tube is ridiculous to say the least. Seriously, $16.99? That is just plain crazy, obviously there is more to the story, probably because the manufacturer has to pay for an expensive large plastic container due to possible thefts…and if that is the case no wonder it has a high theft rate at $16.99. I truly believe it would be better if they lowered the price making it more affordable. I personally think it is a big ripoff. Like I said, it does work good but I just can’t get over the cost.